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The Maverick Show with Matt Bowles


Nov 12, 2019

Erin Young shares her journey growing up in Australia and founding her first business, Zen Green Matcha.  She opens up about the mistakes she made in building that company, including leaving her job too early and needing to go back to work until she landed the distribution contracts that enabled her business to fully sustain her lifestyle.   She then shares her journey into the women’s fitness product space and explains how she navigated and reconciled her business aspirations with her core values in developing a brand-ethos focused on female empowerment. She pulls back the curtain and takes us on a detailed behind-the-scenes look at how she launched and scaled her female fitness brand “Arena Strength” to $3 million in revenue in the first 12 months.  She goes into detail on her product development, collection of social proof, advertising research, marketing iterations, and community building strategy. She gives her #1 tip on competitor-proofing her product and shares her goal of passing the $10 million revenue mark in her second year. She then talks about her passion for supporting other female entrepreneurs in surpassing the 7-figure revenue mark. She shares her tips on navigating male-dominated business spaces, the importance of creating all-female entrepreneur spaces, and shares strategies for transcending the primary bottlenecks that prevent female founders from passing the 7-figure mark.  Erin then takes us on her digital nomad journey, shares travel experiences, gives tips on how she has optimized her lifestyle design and shares her experience finding love and partnership as a Nomad. Erin then talks about her day structure, productivity habits, stress management techniques, and why she chooses to finish work at 12:30 pm every day, even in high-growth periods of the business. FULL SHOW NOTES AVAILABLE AT www.TheMaverickShow.com