13: Goat Yoga, Managing a Fully Remote Staff, And Getting Over 100,000 Paying Customers Per Year to Attend Your Live Events, with Daraja Asili
Dec 28, 2018
Daraja Asili shares her entrepreneurial journey and how the real estate and mortgage crisis of 2009 caused a major life transition that put her on the path to founding Happy Trees Entertainment which currently draws over 100,000 paying customers per year to attend her live events. She explains her unique offerings which include Paint Night, Plant Night and Farm Fresh Goat Yoga, and then discusses how she hires, trains, and manages a fully remote staff of over 30 people. Daraja also shares her personal meditation practice, how and why she varies her day structure, and how she organizes her time for optimal productivity. She also talks about business growth and when it actually makes sense to ‘scale back’. She then discusses ‘Daraja Consulting’, her other business that helps small to medium size companies accelerate their business growth, and shares the most effective ways to improve your sales and marketing to take your business to the next level. She talks about why the best ROI today for your marketing dollars is on social media platforms, how she built her business primarily through Facebook advertising, and shares her single most important piece of advice for optimizing your Facebook ad strategy. She explains how highly targeted affinity-based niche marketing can work for any business, and gives an extended example of exactly how real estate agents can successfully execute this strategy. She then discusses how you should think about establishing the right strategic business partnerships that can really accelerate business growth. She concludes by sharing the advice she would give to her 20 year old self, knowing what she knows now.